Shopping for an Agent.|
Shopping for an Agent
Your first step should be to shop for a Realtor, not to shop for
property. Shop for a Realtor the way you would shop for a good
attorney, accountant, mechanic, plumber, doctor, financial advisor, or
Now that we have the Internet, you have more information at your
fingertips than buyers from the past. The web is a good place to
start. There are lots of directories that list agents, plus search
engines, too. Peruse the sites. If an agent has lots of information on
their site and seems genuinely concerned about informing
homebuyers, that's probably a better choice than someone whose
web site only talks about how good they are.
The client should be the focus, not the agent. At the same time,
agents have to market themselves -- or else you won't notice them.
If Automobiles were Houses
Imagine that automobiles are sold like real estate, with no more car
lots or dealerships. Both new and used cars are just parked on the
street. So if you want a Ford, there are no more Ford dealerships. No
more Lexus dealerships or any other kind of dealerships, either. If you
want to look for a car on your own, you just drive around and see what
you can find. Even then, you can only look at the outside, because
you don't have the keys.
There are some people that have the keys. They also have a
computer that tells them where all the cars are parked, what model
and year they are, what size engine they have, and how many miles
are on the odometer. They get paid a commission for selling the
Some of these commissioned agents just sit around and look at the
computer, waiting for the phone to ring. Some of them go out and
locate the new cars, physically inspect the interior and exterior, and
flip on the ignition to listen to the sound of the engine. They are
interested in finding the best cars so their customers refer future
clients to them.
Who would you rather call?
copyright 1999 by Terry Light and RealEstate ABC, revised 2002