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  The "For Sale" Sign.

The "For Sale" Sign

It seems fairly obvious that when you put your house up for sale that
your agent will put a "for sale" sign in the front yard. The sign will
identify the agentís company, the agent, and have a phone number so
prospective buyers can call and get information.

Signs are great at generating phone calls, even if very few actually
purchase the home they call about. However, you might be one of the
lucky ones. For that reason, you should determine what happens when
someone calls the number on the sign. Does a live person answer the
phone or does the call go to a voicemail or recorder?

You want someone to answer the phone while the caller is "hot." When
buyers call the number on the sign, the call should go to a live person
who can answer questions immediately. A potential buyer may be on
the street outside your home, placing the call using a cell phone.

Also, take a look at the sign and see if it seems more interested in
generating calls from buyers, or if it seems more oriented toward
advertising your agentís listing services to your neighbors.

Flyers and a Brochure Box

Your agent should prepare a flyer that displays a photo and provides
details about your house. There should also be a phone number so
buyers can contact your agent to get additional information. The flyers
should be displayed in a prominent location in your home and also in a
brochure box attached to the "for sale" sign.

The brochure box is convenient for those buyers who drive by and just
happen to see the "for sale" sign in front of your house. It provides
enough information so they can determine if they want to follow up with
a phone call or inform their own agent they are interested in your

copyright 2000 by Terry Light and RealEstate ABC, revised 2002


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