Your agent will undoubtedly prepare flyers about your property so that
prospective homebuyers can be informed about the attractive features
of your house. These flyers (or similar ones) should also be sent to all
the local real estate offices, too. Most areas have a weekly flyer
service that delivers advertisements to all of the local offices. Since
agents get these flyers every week, they do not always look at them.
However, a large percentage of them do. Some agents will keep the
flyer and bring buyers to your house.
The flyer should be done professionally and photocopy well.
These sessions may not be as effective as they
were in the past. One reason is that they are often more social
occasions than serious business meetings. Another reason is that, as
technology has expanded, local associations have tended to merge
and create larger Multiple Listing Services and Associations. Local
meetings have become poorly attended gatherings. Often the most
professional agents do not even attend.
copyright 2000 by Terry Light and RealEstate ABC, revised 2002