Real Estate Office Advertising
As mentioned previously, advertising your home in newspapers and
magazines rarely sells your home directly. More likely than not, the
buyer who eventually purchases your home will have called on a totally
different house. The same thing happens with buyers who call on your
house. They will probably buy something else.
You still want to be certain the real estate company selling your house
runs ads in the local and major newspapers, whether they feature your
house or not. The ads generate phone calls to the real estate office,
and if those agents viewed your house on the office preview, they will
be familiar with it. This is how your property is sold.
Or you could be one of the lucky ones – someone calling on your
house may actually end up buying it.
You should also realize that when a company advertises the homes
they have for sale, there is more than one objective. Sure, the real
estate office wants to generate phone calls and sell houses, but the
advertising also shows home sellers how effectively they market
properties. This impresses not only you, but others who may be
thinking of selling their home.
The advertising brings in more listings, which generate more ad calls,
which produces more buyers….and that is how real estate advertising
copyright 2000 by Terry Light and RealEstate ABC, revised 2002