Lyon Real Estate
Contact Diann

(916) 765-6278

  SellingSacHomes is what we are all about.


More Information
Help for movers
Special Reports
Local Cities & Towns
About Diann
More Special Reports
Favorite Links
Link Exchange
Relax & Enjoy
Featured Homes


Making Dreams come true, one family at a time.


  Agent Advertising.

Individual Agent Advertising to Homebuyers

Individual agents may advertise your home for the same reasons as
companies do. They usually advertise in classified ads or in specialty
magazines featuring houses available for sale.

As in other types of advertising, these ads rarely sell your home. Once
again, the main goals of advertising are to accumulate homebuyers as
clients, and to impress you and future home sellers with how well they
market their listings. Some agents actually do sell their own listings,
but not that often.

It is much more productive and beneficial if your listing agent directs
most of his or her marketing efforts toward other agents. Since this is
"behind the scenes" marketing that you donít actually see, it is often
difficult for you to measure how hard the agent is working for you.

It is a mistake to measure your agentís effectiveness solely by
counting the number of newspaper and magazine ads featuring your

Neighborhood Announcements

When you first list your home many agents send "announcements" to
all of the other houses in your neighborhood. This can be done in the
form of postcards, a letter, or flyers left hanging on the front door.
These are important because your neighbors might have friends who
are looking to buy a house.

The announcements create "word of mouth" advertising, which is the
best kind.

copyright 2000 by Terry Light and RealEstate ABC, revised 2002


[ Back To Seller Tips ]

Privacy policy----Your information will not be given away, sold, shared with other vendors or used for any purpose unless approved by  you. 

Real Estate Websites by iHOUSEweb, Inc. ®

Site Admin Menu